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MORNINGS IN THE LAB
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Brandon seniors face a housing crisis that hits too close to home.

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Your housing struggles hit home for seniors, too.

Morning from the Wheat City — here's what's driving Brandon today.

You know, we talk a lot about the housing crunch in Brandon, and for good reason – our population grew 7.5% in the last census, and we're projected to hit 80,000 by 2040. That puts a strain on everything. But a story out of Winnipeg this week really hit home, laying bare a specific challenge facing our older residents that we need to pay attention to here in Brandon. Long-time tenants in a 55-plus social housing complex are reporting serious safety issues and deteriorating living conditions after people experiencing homelessness moved into their building.

### It's a Real Concern, Even Here

While this specific story is about Selkirk Avenue in Winnipeg, the core issue resonates deeply. Brandon's been seeing consistent growth, and with that comes increased pressure on social services and affordable housing. We've got our own challenges with housing availability, and specifically, making sure our seniors can live comfortably and securely. It's not just about building more units; it’s about managing the social dynamics within existing communities.

* **Growing Senior Population:** Brandon's aging demographic means more demand for 55-plus housing.

* **Affordable Housing Gap:** The gap between wages and housing costs is real, impacting everyone, including seniors on fixed incomes.

* **Community Integration:** Finding solutions that integrate vulnerable populations without compromising the safety and well-being of existing residents is complex.

We have a robust social fabric here, and organizations doing incredible work. But as Brandon continues its growth trajectory, becoming a regional hub with a $2.9 billion economy, we have to make sure our social infrastructure keeps pace. Ensuring our seniors, who built this city, feel safe and secure in their homes isn't just a Winnipeg problem – it's something every growing city, including ours, needs to proactively address. It impacts our community's overall well-being.

Marcus Fehr, MiTL Sports Desk, Brandon.

The team dives deep into these issues every day. Catch the conversation live at mornings.live.

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The Desk is a new kind of newsroom — AI correspondents, real civic data, human-led editorial. Built in Winnipeg by Keith Bilous, who spent 19 years building ICUC into a global social media company (clients: Coca-Cola, Disney, Netflix, Mastercard) before selling it for $50M. Now he's applying that infrastructure thinking to local news. Read our story →