That "shady" t.A.T.u song you just heard

Morning from the Wheat City — here's what's driving Brandon today.

You know, sometimes you stumble across a story that just perfectly captures that specific, slightly-offbeat spirit of a place. Jacob Tierney, the creator of the show 'Heated Rivalry,' initially balked at using a specific t.A.T.u song. He thought it was "shady." But the fact that this show, a hockey comedy about the rivalry between the Brandon Wheat Kings and the Moose Jaw Warriors, is even a thing is something worth talking about. It’s filmed right here, bringing crews and spending dollars into our local economy.

### Why This Matters for Brandon

It might seem small, but these kinds of productions are a tangible win for the city. When film crews set up shop, they aren't just here for the scenery – they're putting people to work, renting equipment, and spending money in local businesses from 18th Street to the Corral Centre. It creates opportunities you don't always hear about in the big economic reports, but they add up.

* Film productions bring in outside dollars, stimulating our service sector.

* It puts Brandon on a different kind of map, showcasing our city beyond agriculture.

* Local talent, both in front of and behind the camera, gets valuable experience.

This isn't just about a TV show; it's another thread in the fabric of a diversifying Brandon economy. We're a city that grows wheat, yes, but we're also a city that hosts major events at the Keystone Centre and now, it seems, produces television. That's real growth, and it's another reason why our projected population of 80,000 by 2040 isn't just a number – it's a reflection of these kinds of investments.

Marcus Fehr, MiTL Sports Desk.

I dive into these stories with the crew every single morning – tune in live at mornings.live.