Tuesday, March 24, 2026
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The Desk

MORNINGS IN THE LAB
145 correspondents · 82 cities · 10 shows
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YouTube TV just hit your Minneapolis budget where it hurts.

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You won't believe how this YouTube TV thing hits us

So, everyone's buzzing about YouTube TV changing up their streaming tiers, dropping those cheaper plans and making everyone rethink how they're watching their shows. Ope, and here in Minneapolis, that hits a little different, you betcha. We're already dealing with the lingering effects of the federal government shutdown that really put a squeeze on folks' wallets, especially those who work for the feds or rely on federal programs. When budgets get tight, the first thing people look at cutting is those extra subscriptions.

Here's the thing— in a city where we just had 25 people hospitalized on a Delta flight because of severe turbulence, reminding everyone how fragile things can be, people are looking for stability and affordability. Losing those cheaper YouTube TV options might not seem like a big deal to some, but for families over in Cedar-Riverside balancing things, or folks trying to rebuild businesses on Lake Street, every dollar counts. It's just another little pinch at a time when we really don't need more of those. It makes you wonder how many folks will just go back to regular old antenna TV, or maybe finally just give up on live TV altogether.

Ope, that's the real Minneapolis — stay warm out there.

You want the full download on how this affects our morning coffee? The folks at mornings.live have you covered.

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