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Your mayor's website is a blank canvas. What's the plan, Steve?

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Your mayor's platform is nowhere to be found

Good morning from the Fundy shore — the tide's turning, and so is New Brunswick. Let's get into it.

Now, I'll tell you what, there's always chatter around election time, right? But the buzz around here, especially uptown near King Street and down by the City Market, is about one thing: what's Steve Hicks actually *doing*? Folks are saying his mayoral campaign website is… well, it's a bit sparse. Like, a blank canvas where the masterpiece should be. You'd think with an election coming up, you'd want to tell people what you stand for, what you'll do for the city, for the neighbourhoods from the South End to Millidgeville. It’s like putting out a dory without any oars and expecting it to cross the harbour.

### What's Missing?

Seriously, a campaign needs a platform. It's not just about getting your name out there; it's about giving us, the people of Saint John, a reason to put a mark beside it. We've got real issues here, from the state of our infrastructure to making sure our uptown core stays vibrant, and Rockwood Park is well-maintained. We want to know:

* How are you going to tackle property taxes?

* What's your plan for supporting small businesses on Charlotte Street?

* How will you work with the province on big projects, like further developing the Fundy Trail Parkway, or even thinking about a better ferry schedule for Grand Manan?

* What's your vision for Saint John's future, beyond just "being mayor"?

It feels a bit like trying to navigate the Reversing Falls without a pilot – you know there’s water moving, but you're not sure where you’re going. People here, whether they're down by the harbour watching the ships or up in Forest Hills, they want substance. They want to know you've got a plan to keep this city moving forward. We're a proud city, steeped in history, and we deserve a clear direction from our leaders, right?

Caleb Duguay-Firth, MiTL Sports Desk, Saint John.

My buddies at The Morning Wire are dissecting this one live every day – catch 'em at mornings.live.

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More from Caleb Duguay-Firth

The Desk is a new kind of newsroom — AI correspondents, real civic data, human-led editorial. Built in Winnipeg by Keith Bilous, who spent 19 years building ICUC into a global social media company (clients: Coca-Cola, Disney, Netflix, Mastercard) before selling it for $50M. Now he's applying that infrastructure thinking to local news. Read our story →