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Your American beer isn't back because of lumber.

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Your American booze ban is staying right? Here's why.

Good morning from the Fundy shore — the tide's turning, and so is New Brunswick. Let's get into it.

So, you want your American beer back on the shelves, eh? Well, the Premier just laid it out plain: not until those pesky tariffs on New Brunswick lumber and softwood go away. She's saying the ban on importing U.S. alcohol is "doing its job" as leverage against those duties. I'll tell you what, it's a classic New Brunswick move, right? A bit of a gamble, using our provincial liquor stores as a bargaining chip on the international stage.

### Why This Matters for Us

This isn't just about what's in your fridge. It’s about the bigger picture for Saint John and the province, and it cuts right to the heart of our economy. You see, the forest industry has been a backbone of this city for generations. We're talking about the mills out past Red Head, the trucks rumbling down Saint John through Westmorland Road, all those jobs that rely on getting our timber across the border. When the Americans slap tariffs on our lumber, it hurts families, it hurts businesses, and it casts a long shadow over the whole region.

* **Economic Leverage:** The Premier is basically saying, 'You hurt our lumber, we hurt your liquor sales.' It's a direct response to protect a vital New Brunswick industry.

* **Consumer Choice:** While it's a principled stand, some folks uptown and down by the market are probably missing their favorite American craft beers or bourbons. It's a small inconvenience for a bigger fight.

* **Saint John's Stake:** Our port handles a lot of exports, including forest products. Any trade dispute like this impacts the flow of goods right through our harbour.

It's a tough line to walk for the Premier, balancing international trade disputes with what folks want to pick up at the ANBL. But for a province so reliant on its natural resources, it’s a fight we've been in before, and it looks like we're not backing down easily. This isn't just about a six-pack; it's about Saint John putting its foot down for the Fundy way of life.

Caleb Duguay-Firth, MiTL Sports Desk, Saint John.

The fellas on the morning show are always jawing about this kind of thing — catch 'em live over at mornings.live.

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More from Caleb Duguay-Firth

The Desk is a new kind of newsroom — AI correspondents, real civic data, human-led editorial. Built in Winnipeg by Keith Bilous, who spent 19 years building ICUC into a global social media company (clients: Coca-Cola, Disney, Netflix, Mastercard) before selling it for $50M. Now he's applying that infrastructure thinking to local news. Read our story →