Your new favorite video store is in the Mission

Okay so, picture this: in a city where everything moves at warp speed — from tech companies popping up like mushrooms after a fog storm, to small businesses getting priced out faster than you can say "rent control" — someone just opened a *new* video store. Not a streaming service, not a fancy AI-powered recommendation engine, but a brick-and-mortar spot called Colin Hutton's Video Wave in the Mission. It's like finding a payphone that actually works on Market Street, you know? My mind is hella blown.

### Why This Even Matters

This isn't just about renting a physical DVD; it's about holding onto a piece of what makes San Francisco, San Francisco. Colin Hutton, who used to be a librarian, is out here proving that some old formats still have a place. He's got this massive inventory, like a proper library, and he's managing it all. In a town where you can get your artisanal toast and your crypto advice on the same block, a video store feels like a tiny act of rebellion. It's giving us a moment to breathe and appreciate something that isn't chasing the next big trend.

* **A nod to the past:** This store is a throwback, a tangible link to a time before everything was digital and on-demand.

* **Community hub:** Like City Lights or even your favorite dim sum spot in the Outer Richmond, these places become community anchors.

* **Resilience:** It shows that even with all the changes, there's still room for unexpected, analog joy in the City.

It's located at 21st and Florida, right there in the Mission, a neighborhood that's seen its share of changes but still has that gritty, real San Francisco vibe. This isn't just a business; it’s a statement about what we value. That's the City, fam — fog, hills, and all.

Vivian Leung, MiTL Sports Desk, Sunset District.

My crew talks about stuff like this every morning — tap in at mornings.live.