Your beauty guru is ditching the glam for vestments, seriously

Okay so, you know e.l.f. Cosmetics? That makeup brand that's everywhere now, affordable, good stuff? Turns out one of the co-founders, Scott Vincent Borba, is about to become a Catholic priest. I read that and had to do a double-take. This dude was in the beauty industry's inner circle, all about "excess and pride" in his own words, and now he's getting ordained in Visalia. That's a journey, fam. He's a Bay Area native, too, which just makes it even wilder. From the world of high-end beauty, probably rubbing shoulders with folks in Pac Heights and Marina, to a whole different kind of service.

### From Gloss to God

This isn't just some casual career pivot; this is a full-on spiritual transformation. The article paints a picture of someone who had it all in the material sense and then felt called to something completely different. It makes you think about all the folks in the City who come here chasing one dream—tech, art, food, whatever—and then find themselves on a totally unexpected path.

* Borba was a co-founder of e.l.f. Cosmetics.

* He's described his time in the beauty industry as being defined by "excess and pride."

* He's a Bay Area native.

* He's scheduled to be ordained as a Catholic priest in Visalia.

It’s a story that feels hella San Franciscan, even if the ordination is happening down in Visalia. We’re a city of reinvention, of people shedding old skins and finding new ways to exist. From the Summer of Love to the dot-com boom to whatever new thing is popping up next, folks here are always looking for the next chapter, whether it's in a startup garage or, apparently, a seminary. That's the City, fam — fog, hills, and all.

Vivian Leung, MiTL Sports Desk, Sunset District.

My crew talks about wild stuff like this every morning, you should check it out at mornings.live.