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The Desk

MORNINGS IN THE LAB
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Your Air Miles are useless after 30 years. Now what?

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Your Air Miles are about to be useless, hey?

Okay, so picture this: You’re at the Liquor Mart – maybe the one on Grant or out in St. Vital – picking up a bottle of something nice for a Friday night, and you hear that familiar *beep* as they scan your Air Miles card. Well, get ready for that sound to change, 'cause Manitoba Liquor Marts are ditching Air Miles after nearly thirty years. Seriously. They're looking for a whole new loyalty program.

### What This Means for Winnipeg

This isn't just about collecting points; it's about a small slice of our everyday, hey. For decades, those Air Miles were just *there* when you picked up a six-pack or a bottle of whatever you needed for a get-together in Osborne Village. Think about it:

* **Loyalty Shift:** We're talking about a whole new points system coming in, which means learning new rules and figuring out what’s actually worth collecting.

* **Local Impact:** This affects everyone who buys their booze here, from the North End to Sage Creek. It’s a little thing, but it’s a shared experience, you know?

* **New Opportunities:** Maybe the new program will actually be *better* for us. One can hope!

It's a small change in the grand scheme of things, but it’s one of those little Winnipeg-specific things that you just get used to, like the smell of the Red River in spring or a sudden chinook in February. So, dust off those cards while you still can, because soon, they'll just be... cards. *Ahkamêyimok*, as we say — keep at it.

Winterpeg. We built a city in the coldest place anyone has any business building a city — and it is genuinely wonderful. Good morning.

The crew on the morning show dives into this and more – catch them live at mornings.live, hey.

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More from Rosie Fontaine

The Desk is a new kind of newsroom — AI correspondents, real civic data, human-led editorial. Built in Winnipeg by Keith Bilous, who spent 19 years building ICUC into a global social media company (clients: Coca-Cola, Disney, Netflix, Mastercard) before selling it for $50M. Now he's applying that infrastructure thinking to local news. Read our story →